Marketing in the post-globalisation era!

Personal confession – I earn my bread (and cat food) from marketing. That’s what I do for a living, hence  will try not to saw off the branch am sitting on. Still need the money, you know…We, the hoi polloi, keep on  running on our hamster wheels..Trump or not…(sobbing gently on the go 😦 ).   However, […]

Professionals are expected to work for free ……בעלי מקצועות חופשיים מצופים לעבוד בחינם

A short practical joke, these are the best. Had a coffee yesterday with a couple of friends, and we were also discussing business: marketing, business development, fundraising/investment. I was bitching how people – entrepreneurs and business owners – approach me to engage for my services, shamelessly proposing to work on a ‘success fee’.  Many execs apparently […]

Has marketing proved its worth to business? האם שיווק הוכיח את נחיצותו לעסקים?

Just a short  reflection. Was talking to an acquaintance the other day. He’s a partner/biz dev in a new  small company and we were discussing my potential professional contribution to their marketing effort. It ended up in my flatly refusing to take the job, because they were offering  pittance of a retainer for the work. They really couldn’t […]

The difference in marketing behavior of big and small companies- השוני בגישה השיווקית בחברות גדולות לעומת קטנות

    Just a short quick strategic musing. These days I just completed a logistics and shipping industry survey for a certain publication. I have interviewed 10 companies: about 5 big ones (including local branches of internationals) and 5 small local providers. Their marketing behavior couldn’t be more polar. Basically, the big ones didn’t try […]

How come that hi-tech companies still shun digital marketing?

There is this endless ocean of words about digital marketing. The advice, concept, rules, conclusions . You name it. From big and small gurus. The do’s and don’ts of the trade. Still, speaking from my  personal “narrow” experience, it is nevertheless baffling  how many hi-tech companies shun the sphere. Granted that there should be a meticulous expert […]