Has marketing proved its worth to business? האם שיווק הוכיח את נחיצותו לעסקים?

Just a short  reflection. Was talking to an acquaintance the other day. He’s a partner/biz dev in a new  small company and we were discussing my potential professional contribution to their marketing effort. It ended up in my flatly refusing to take the job, because they were offering  pittance of a retainer for the work. They really couldn’t […]

The difference in marketing behavior of big and small companies- השוני בגישה השיווקית בחברות גדולות לעומת קטנות

    Just a short quick strategic musing. These days I just completed a logistics and shipping industry survey for a certain publication. I have interviewed 10 companies: about 5 big ones (including local branches of internationals) and 5 small local providers. Their marketing behavior couldn’t be more polar. Basically, the big ones didn’t try […]

How come that hi-tech companies still shun digital marketing?

There is this endless ocean of words about digital marketing. The advice, concept, rules, conclusions . You name it. From big and small gurus. The do’s and don’ts of the trade. Still, speaking from my  personal “narrow” experience, it is nevertheless baffling  how many hi-tech companies shun the sphere. Granted that there should be a meticulous expert […]

Pay it forward doesn’t work! משיח אכן לא בא ואף אזני חמורו לא נראים באופק

Just bloody wondering when exactly did we lose it. The human guise that is. Just trying to put my finger on that precise moment when personal cannibalism took over basic human traits of solidarity and compassion. When instead of putting a coin in a homeless person tin, we simply kick them, to speed up their reunion […]

Ride the panic – sack ’em ‘ol!!!!

I have managed to reconstruct the article (published in TIM’s November 2008 newsletter) from my personal files. Below: November Guest Author Ride the panic – sack ‘em ‘ol!!!!!! By: Vickie Zisman “Hey ho, hey ho – it’s time for you to go” and you, you and you. The whole millions and millions of YOU – […]