Marketing in the post-globalisation era!

Personal confession – I earn my bread (and cat food) from marketing. That’s what I do for a living, hence  will try not to saw off the branch am sitting on. Still need the money, you know…We, the hoi polloi, keep on  running on our hamster wheels..Trump or not…(sobbing gently on the go 😦 ).   However, […]

Working class saved the educated cowardly masses…? Yes, They Did!

Just a brief thought following the socio-political shock waves in US and Europe (some still pending): everybody’s talking about the global uprising of the working class – the blue collars that were bypassed by the technological revolution and can’t find their place in the new scheme of things. And I had this epiphany all of a […]

How grandma’s advice became a business in the 21st century – BNI case in point

Remember Scarlett O’Hara before her official outing getting advice on behaviour of a proper lady? Not to eat (only married women were allowed to, because they already caught their fish), how to speak, to whom, order of dances etc? You know, whatever a girl from a good home should do to attract the right husband? […]

Professionals are expected to work for free ……בעלי מקצועות חופשיים מצופים לעבוד בחינם

A short practical joke, these are the best. Had a coffee yesterday with a couple of friends, and we were also discussing business: marketing, business development, fundraising/investment. I was bitching how people – entrepreneurs and business owners – approach me to engage for my services, shamelessly proposing to work on a ‘success fee’.  Many execs apparently […]

On Failure and Success in the Internet era – the twisted marriage of modern perceptions

Have been reading Forbes and Fortune today and they are all with their different “lists”. Forbes – updating the rich (gender, age, trade etc..), Fortune – going for leadership and failures. Especially how the successful ones (who also happen to be rich) relate to failure. 10 Wildly Successful People on How They View Failure And here […]

Has marketing proved its worth to business? האם שיווק הוכיח את נחיצותו לעסקים?

Just a short  reflection. Was talking to an acquaintance the other day. He’s a partner/biz dev in a new  small company and we were discussing my potential professional contribution to their marketing effort. It ended up in my flatly refusing to take the job, because they were offering  pittance of a retainer for the work. They really couldn’t […]

An organizational version of the Snow-White tale! In rhyme.

Mirror mirror on the wall Who’s the dumbest of them all? Who’s the biggest cheat and fad That mismanages budget? ……. Who’s the self-assured buffoon That behaves just like a goon Barking orders all around And the slaves can’t peep a sound ——– Cronies’ legions in  tow  Dark suits floating in row Hailing leader, lickimg boot […]