Has marketing proved its worth to business? האם שיווק הוכיח את נחיצותו לעסקים?

Just a short  reflection. Was talking to an acquaintance the other day. He’s a partner/biz dev in a new  small company and we were discussing my potential professional contribution to their marketing effort. It ended up in my flatly refusing to take the job, because they were offering  pittance of a retainer for the work. They really couldn’t […]

An organizational version of the Snow-White tale! In rhyme.

Mirror mirror on the wall Who’s the dumbest of them all? Who’s the biggest cheat and fad That mismanages budget? ……. Who’s the self-assured buffoon That behaves just like a goon Barking orders all around And the slaves can’t peep a sound ——– Cronies’ legions in  tow  Dark suits floating in row Hailing leader, lickimg boot […]