The difference in marketing behavior of big and small companies- השוני בגישה השיווקית בחברות גדולות לעומת קטנות

    Just a short quick strategic musing. These days I just completed a logistics and shipping industry survey for a certain publication. I have interviewed 10 companies: about 5 big ones (including local branches of internationals) and 5 small local providers. Their marketing behavior couldn’t be more polar. Basically, the big ones didn’t try […]